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Dental Coaching–A Dental Blog with a Coaching “Twist”

IDEA: when a patient calls for a New Patient exam and they are told the next opening is in 4 weeks…that’s a broken window. When the doctor “snaps” at an assistant within ear-shot of a guest or worse yet, in the presence of a patient…that’s a broken window. A broken window is a metaphor for an actual broken window, an unorganized reception area, or an outdated office policy. I find them in most places…and much less so in the successful customer-centric dental practices.

QUESTION: what is the perception your patients have of your business? How do you know?

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